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Romance Marketing Resources
Resources to help you perform market research, set up your newsletter, and create book promotion graphics, all in service of expanding your audience of romance readers.
Market research
Like it or not, if you want to sell books, you have to write to market. And Zoe York, a fellow romance author, shows you how to plan market-friendly romance series to attract fans and keep them coming back for more.
Want to see which search terms are trending on Amazon? Check the word count of other books in your sub-genre? See how many authors in your niche are publishing on KDP vs. wide? Analyze book prices to determine the best price point for yours? Publisher Rocket can do all this and more. It's one of my favourite market research tools, and one that I honestly use nearly every day.
If you're a data nerd like me, and a visual learner, you can't beat this tool for researching cover design and blurb trends and keyword rankings. With your subscription, you receive access to weekly and monthly newsletters that breakdown the most important data in the sub-genre you publish.
Newsletter Know-How
It is a truth universally acknowledged (yup, I just went Austen on you), that all self-publishing authors must have newsletters. And if the idea of setting one up is daunting and scary, there is no better book to walk you through the process than this one, by fellow romance author Tammi Labrecque.
While the book above will help you set up your newsletter, when it comes to attracting subscribers, this is the book to read. In it, you'll learn how to attract subscribers with different types of attractive, free content—called lead magnets, or as Tammi refers to them, "cookies"—to amass a list of fans who'll tune in for every new release, making your books that much more successful.
Once you've plotted your series and written your lead magnet, you're ready to start your newsletter. But that's easier said than done, because starting one means navigating a newsletter creation platform. Luckily, if you choose Mailerlite, one of the most popular newsletter registrar options, you can follow this handy book to find out exactly how to set up your newsletter and send it to subscribers.
Book Promotion
We're living in a digital, visual age, which means creating eye-catching graphics for your books is non-negotiable. But if you're struggling to make graphics for your books, check out romance author Jeevani Charika's YouTube channel, where she shares easy tips for using Canva to create book trailers, Instagram and TikTok graphics, websites, and even book covers for your romance novels.