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Romance Marketing Resources

Resources to help you perform market research, set up your newsletter, and create book promotion graphics, all in service of expanding your audience of romance readers. 

Market research

The image is the book cover of "Romance Your Brand" by Zoe York. The cover is white, with an black linework drawing of a bookshelf at the top and the bottom right. There is a winding blue path going down the cover with the words the title in white font followed by the subtitle "Building a marketable genre fiction series." At the bottom left is a pink cartoon drawing of a typewriter, and next to this is the author's name in black capitalized font.

Like it or not, if you want to sell books, you have to write to market. And Zoe York, a fellow romance author, shows you how to plan market-friendly romance series to attract fans and keep them coming back for more. 

The image is the logo for Publisher Rocket, which is the word Publisher written in capitalized orange font above the word Rocket, which is written in capitalized black font, with a picture of a rocket coming out of the letter o.

Want to see which search terms are trending on Amazon? Check the word count of other books in your sub-genre? See how many authors in your niche are publishing on KDP vs. wide? Analyze book prices to determine the best price point for yours? Publisher Rocket can do all this and more. It's one of my favourite market research tools, and one that I honestly use nearly every day.

The image is the logo for the kindletrends website, which is a capital K surrounded by a blue box outline against a white background. The logo is set against a black background, and next to it is the word Kindletrends in white font against a black background.

If you're a data nerd like me, and a visual learner, you can't beat this tool for researching cover design and blurb trends and keyword rankings. With your subscription, you receive access to weekly and monthly newsletters that breakdown the most important data in the sub-genre you publish. 

Newsletter Know-How

The image is the book cover of "Newsletter Ninja" by Tammi Labrecque. The cover is yellow and features a cartoon drawing of a ninja holding a white envelope in one hand and a red one with the word "Email" printed on it in the other. The title is at the top of the cover in red capitalized font, and below it in black font is the subtitle "how to become an author mailing list expert." At the bottom of the cover is the author's name in red capitalized font, and below that are the words "foreword by David Gaughan" in black font.

It is a truth universally acknowledged (yup, I just went Austen on you), that all self-publishing authors must have newsletters. And if the idea of setting one up is daunting and scary, there is no better book to walk you through the process than this one, by fellow romance author Tammi Labrecque.

The image is the book cover of "Newsletter Ninja 2: If You Give a Reader a Cookie" by Tammi Labrecque. The cover is blue and features a cartoon drawing of a ninja holding a cookie in one hand and a red envelope with the word "Email" printed on it in the other. The title is at the top of the cover in red capitalized font, and below it in black font is the subtitle "supercharge your author mailing list with the perfect reader magnet." At the bottom of the cover is the author's name in red capitalized font.

While the book above will help you set up your newsletter, when it comes to attracting subscribers, this is the book to read. In it, you'll learn how to attract subscribers with different types of attractive, free content—called lead magnets, or as Tammi refers to them, "cookies"—to amass a list of fans who'll tune in for every new release, making your books that much more successful.

The image is the book cover of the title "The Strategic Author's Guide to Mailerlite" by Erika Everest. The cover features the title in capitalized black font, with "mailerlite" in lowercase green font. The title is at the top of the cover, and below it in smaller capitalized black font is the subtitle "how to use mailerlite to build an author newsletter." Below this is a cartoon icon of a green envelope, and at the bottom of the cover is the author's name, followed by the phrase "Strategic Author Series Book 1." The cover is white and outlined in gold.

Once you've plotted your series and written your lead magnet, you're ready to start your newsletter. But that's easier said than done, because starting one means navigating a newsletter creation platform. Luckily, if you choose Mailerlite, one of the most popular newsletter registrar options, you can follow this handy book to find out exactly how to set up your newsletter and send it to subscribers. 

Book Promotion

The image is a screenshot of the header of Jeevani Charika's Canva Tips for Authors Youtube channel, which is the words Jeevani Charika's Canva Tips for Authors in white font against a black backgrond.

We're living in a digital, visual age, which means creating eye-catching graphics for your books is non-negotiable. But if you're struggling to make graphics for your books, check out romance author Jeevani Charika's YouTube channel, where she shares easy tips for using Canva to create book trailers, Instagram and TikTok graphics, websites, and even book covers for your romance novels. 

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